Insights from the AI Revolution
A frontline view of AI, Automation, and Business Strategy from the perspective of someone experiencing it first hand.
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Notes from the Frontline
We are living through Chapter 1 of the AI era. The strategies being built today will define the next decade of business. As an Account Director working with some of the biggest brands in the world and Perplexity Business Fellow, I have a front-row seat to the most significant technological shift of our generation.
My goal is to explore, question, and share the foundational moments of this transformation as they happen. I focus on agentic AI, automating complex workflows, and building high-growth business strategies in this new landscape.
Where Is The Start?
A Question of Origins
The name "Where is the Start?" emerged from conversations with founders, engineers, and investors all asking the same question: When did this revolution truly begin and where are we now?
My Hub, Your Starting Point
I share my thoughts on the AI revolution—the strategies, breakthroughs, and inflection points—on my social media. This site serves as my professional bio and the best place to find all the links to follow along.
My Professional Perspective
I have acted as a consultant with enterprises implementing AI solutions across their operations. I was also in the first Cohort of the Perplexity AI Business Fellowship and am a founding member of the AI Fellowship.
This unique vantage point allows me to observe both the technical evolution of AI capabilities and the strategic implementation challenges that organisations face when adopting these technologies.
My observations come from real-world implementations, not theoretical possibilities.
Areas of Focus
Agentic AI
Exploring the development of autonomous AI systems that can perform complex tasks with minimal human intervention. I track advancements in agentic frameworks, multi-agent collaboration, and the emerging standards for human-AI cooperative workflows.
Workflow Automation
Documenting the transformation of knowledge work through intelligent automation. My focus is on identifying which workflows benefit most from AI enhancement, and how to effectively redesign processes around AI capabilities.
Business Strategy
Analysing how AI is reshaping the business world. I'm particularly interested in the new metrics, motions, and adoption strategies that emerge in this landscape.
The Comet Shot Playbook
Through the Perplexity Business Fellowship I was given early access to Comet. I'm documenting and exploring these Agentic capabilities in a series of what I call "Comet Shots" – an early attempt at Agent Orchestration through your browser.
These test cases are based on observing dozens of organisations across industries as they navigate the early stages of AI transformation. The most successful organisations share common approaches to evaluation, integration, governance, and scaling.
Connect With Me
Join the conversation and follow my real-time thoughts on the platforms where I am most active.
X.com
Following the story on X with daily observations, links to emerging research, and conversations with key players in the AI ecosystem.
LinkedIn
Connect for longer-form articles, professional insights, and discussions about the strategic implications of AI for businesses and careers.
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